Privacy Policy

Effective Date: September 22, 2025

Last Updated: September 22, 2025

At Callyxa (“we,” “us,” “our”), your privacy matters. This Privacy Policy explains what we collect, how we use it, how we share it, and the choices you have. By using our website and services (the “Services”), you agree to this Policy.

1) Information We Collect

Contact & Business Info: name, email, phone, company, role, practice area, and any info you submit in forms or chats.

Lead & Intake Info: details necessary to evaluate lead eligibility, routing, and quality (e.g., location, service needs).

Usage Data: IP address, device/browser type, referring/exit pages, pages viewed, time on site, and general geolocation.

Cookies & Similar Tech: pixels, tags, SDKs for analytics, security, fraud prevention, and marketing measurement.

2) How We Use Information

Provide, operate, and improve the Services and lead delivery.

Verify, score, route, and monitor lead quality and outcomes.

Communicate with you (service messages, product updates, marketing—you can opt out anytime).

Protect against fraud, abuse, and security risks; comply with legal obligations.

Analyze usage to improve performance, UX, and conversion.

3) How We Share Information

We do not sell personal information for money. We may disclose information as follows:

Service Providers/Processors: hosting, analytics, communications, security, and lead routing vendors (bound by contracts).

Business Clients/Partners: to deliver requested leads and measure downstream results (e.g., qualification, conversion).

Legal/Compliance: to comply with law, enforce terms, or protect rights, safety, and security.

Business Transfers: in a merger, acquisition, financing, or sale of assets.

“Sell”/“Share” (US State Laws)

Some states (e.g., California) define “sell” or “share” to include certain advertising and cross-context behavioral advertising. Where applicable, we will honor opt-out requests for such “sale”/“sharing” activities. See Your Privacy Rights below.

4) Cookies & Analytics

We use cookies and similar technologies for core functionality, analytics, and marketing measurement. You can manage cookies in your browser settings. Disabling some cookies may affect site performance.

5) Data Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

6) Data Retention

We retain information as needed to provide the Services, comply with legal obligations, resolve disputes, maintain business records, and enforce agreements.

7) Your Privacy Rights

Depending on your location, you may have the right to:

Access/Know the categories and specific pieces of personal information we hold.

Correct inaccuracies.

Delete personal information (subject to legal exceptions).

Opt Out of certain processing, including targeted advertising and, where applicable, “sale” or “sharing.”

Portability of certain information.

Limit the use of sensitive personal information (if applicable).

To exercise rights or appeal a decision, email [email protected] or call (859) 628-7031. We may verify your request and, where permitted, respond through an authorized agent.

Do Not Track / Global Privacy Control

We honor legally required browser-based signals (e.g., GPC) where applicable.

8) Children’s Privacy

Our Services are not directed to children under 18, and we do not knowingly collect their data. If you believe a child has provided information, contact us to remove it.

9) International Users

If you access the Services from outside the U.S., your information may be processed in the U.S. and other countries with different data protection laws. We use appropriate safeguards where required.

10) Third-Party Links

Our site may contain links to third-party websites or services. Their privacy practices are governed by their policies.

11) Changes to This Policy

We may update this Policy from time to time. Updates will be posted here with a new “Last Updated” date. Material changes will be communicated as required by law.

12) Contact Us

Callyxa

Email: [email protected]

Phone: (859) 628-7031